Catalog  –  2013 - 2014


P124 – Principles of Marketing3 units

Prerequisite: None.

Recommendation: Eligible for level 2 English placement.

Total lecture 54 hours. This course is designed to provide an active-learning approach involving students in the operational, promotional and developmental problems of marketing from the entrepreneurial perspective to the corporate perspective; focusing on local, national, and global issues. Topics include buying, pricing, sales promotion, salesmanship, public relations, stock control and record keeping. (A/CSU) PC-Area C